What’s In A Name? Q&A With Writer Polly Heron (Aka Susanna Bavin).

There’s no denying I have pondered the question of a nom de plume – although that was before I actually started writing a book. It’s such hard work that I know now I’d want my own name attached to it, if I ever finish it. There are, of course, all sorts of reasons why people … Continue reading What’s In A Name? Q&A With Writer Polly Heron (Aka Susanna Bavin).

A Look Behind The Book With Tom Albrighton.

Copywriter (noun): A person who writes the text of advertisements or publicity material. Oxford English Dictionary. While this definition is correct, I can't help but feel it doesn't do justice to the skill and talent involved in writing that 'text', which not only informs but often has to sell too. One man who knows just … Continue reading A Look Behind The Book With Tom Albrighton.