A Look Behind The Book With Aby Moore.

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An undisputed star of the blogging world, Aby Moore could quite easily sit back and revel in the success her hard work has brought her. Instead, this Mamapreneur wants to inspire others to turn their hobby into a thriving business  – and she’s happy to show them how.

Among many other things, she writes articles offering tips on ways to make money from blogging on her own popular site, You Baby, Me Mummy, runs mentoring courses, workshops and has a busy Facebook community.  As if that wasn’t enough, Aby has just released her first book, Blogs Change Lives, to make it even easier for those wanting to take things to the next level.

Her daughter, Ava, is the same age as Freya and I first started reading Aby’s blog when she was focussed on parenting but, even at the start, she was always willing to offer help and encouragement. To see the way her blogging empire has grown and evolved over the years has been amazing but the best thing is, Aby has remained the same friendly, helpful person she always was.

I was thrilled when she agreed to be my latest Behind The Book interviewee.

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I can’t think of anyone better to write a book about blogging but what made you want to do it? What are you hoping people get from it?

Thanks so much, that’s very kind of you to say that. Growing up I longed to write a book. As a lover of a good project, the idea appealed to me, but I could never think of a suitable topic. I wanted it to be something I felt passionately about. Something that I could pour my heart into.

Years (and years!) passed and still no book. Then in 2013 I had my daughter and later that year was diagnosed with Post Natal Depression. My life totally and utterly changed, as it turned out eventually for the better! I wanted to capture the magic which had led to so many wonderful things happening in my life and so I wrote this book.

My blog fixed me and continues to do so every day. I’ve worked with international brands, had amazing opportunities and have also been able to support my family. Then it struck me! My story could help others. My story could show people who have never considered blogging just how powerful it is. While providing people who already have blogs with a clear roadmap for them to follow and succeed. I started writing mid way through November and just three months later the book was finished!

I’m so incredibly proud of Blogs Change Lives. I wrote it to show all the mamas out there that they do not have to put their dreams on hold. Nor do they have to leave their children to go out to work for someone else (if this is not what they want). They can create their own empires.

BlogschangelivesHow exactly has your blog changed your life?

My blog has always given me somewhere to escape to when I’ve needed it. Which over the years has proved invaluable.

However, the best thing that blogging has given me are some amazing friendships with beautiful, courageous and driven women that I have the pleasure of calling my friends.

My blog turned into a business which has supported my family, but also been a springboard to other things, such as starting a podcast, running an online summit, oh and writing a book!

You’ve carried your chatty and friendly but confident blog style through to your book. It’s almost like you’re our best friend and we’ve asked you for help. Did it just naturally happen that way? 

That’s so lovely to hear. I think it’s so important to show up with authenticity and so I had to write this book as me. It’s my story and I wanted to tell it in my own voice and make a connection with my readers that was genuine and would be cohesive with my voice across my other platforms.

Blogging has changed so much over the years. What’s one good thing and one bad thing you think has happened

I’m seeing more and more bloggers go on to achieve awesome things outside the blogging niche. This is so wonderful and is a testament to their creativity and hard work. More and more people are expanding and diversifying their work and subsequently their income streams. This is all so positive for bloggers.

However, I think there has been an influx of newer bloggers who think monetising a blog is easy (which we all know it isn’t!). They are expecting to work for a couple of hours a week and earn decent money in return.

Your own blog has also evolved. Did you make a conscious decision to write less about parenting Ava? Do you miss a more therapeutic style of blogging?

It definitely wasn’t a conscious decision. I absolutely love helping people with their blogs and so as my experience grew my niche changed. I would much rather talk about blogging and business, than potty training and weaning, so it’s a better fit for me. I still write about my family when it’s relevant and I really want to show people that I still walk the walk. I’m a working mum, who has to juggle her child with the demands of a business. I still work with brands and do all the things I’m training them to do, which I feel makes me authentic.

What’s your favourite part of your blogging life now (including things such as giving inspirational talks at blog meet ups etc)?

I love doing Facebook lives and helping my community. I also really enjoy creating videos for YouTube.

What about the actual task of writing the book. How did you fit that it around work and parenting?

I’m quite driven, so when I decided I wanted to start writing it I did. I’d just got on the Eurostar in London andy the time I reached Paris I had 3,000 words written. I repurposed some content too. Writing my book just became a daily priority. Even if you write 2,000 words a day you can create a decent room in around 3 months.

Can we talk self-publishing? Was it natural, as a blogger who has been self- publishing for years, to go down that route?

It is difficult, as I think there tends to be a certain degree of ‘extra’ status. However, I was seeing more and more entrepreneurs who I look up to self-publishing their own books successful. I also create my business so I’m not reliant on other people. I’m not tied to brand work. If that goes quiet, I have other products.

Aby Moore Quote

This is your first book, have you thought about writing any more? Maybe fiction?

I think it was a one time thing! To be honest I’m not the world’s most creative person. If you gave me a topic, I could write a book!

What is your top writing tip?

Break it down into a daily writing word count. My book is 75k words, so if you have a rough word count in mind and then always write your daily allocation your book will be finished before you know it.

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I love Aby’s attitude to self-publishing, it makes complete sense when she says it like that.

I can’t thank her enough for answering my questions and wish her every success with her book, which, at the time of writing, has ALL five star reviews on Amazon.

Want to find out more? You can visit Aby’s site here, follow her on TwitterInstragram and Facebook, watch her YouTube videos and, of couse, you can buy Blogs Change Lives via Amazon here.

Are you a blogger? Have you thought about trying to take your blog to the next level?

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